Creative graphics is a vital piece of the total branding of your business. Although a professional creative graphic design firm will usually be more than happy to provide you with suggested drawings or graphics for your business, you have your own role to play as well. Marketing firms are more capable of creating not just attractive graphics but effective ones as well when they have a better grasp of the nature of your business as well as your objectives.
To start with, you should help your marketing agency understand key facts and figures about your business, such as:
- Who is your target market?
- What makes your products or services better than the competition?
- What kind of image do you want to create for your company?
- What do you want to achieve with your campaign? Do you want to increase your sales or expand your market share?
- You should also give them an idea of what you personally prefer in terms of graphics used for marketing.
- Choose the best graphics from the competition and which you hope you could use for your business instead.
- Choose graphics used by companies in other industries but are targeting the same target market.
- Choose graphics based on the media you feel is best used for approaching your target market.
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