Graphic designers lend color and life to any picture. Graphic designers decide on the most effective way of getting a message across in print, electronic and film media with the help of color, type, photography, animation, illustration and various print and layout techniques. They produce packaging and marketing brochures for products and services, and design logos for products and businesses. They are also into designing material for Internet web pages, interactive media, and multimedia projects.
Graphic designers develop designs according to the needs of the client by gathering relevant information from clients, doing their own research, and reading client briefs provided to them. They then prepare sketches or layouts by hand or with the help of a computer. The color, sound, animation and other visual aspects of the graphic design are selected and incorporated into the graphic design. The completed or final design is presented to the client or creative director for approval. Graphic designers use different types of graphics and layout computer software to assist in their work. This software allows ease and flexibility in exploring design alternatives, thus reducing design costs and saving on time.
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